Made for businesses in Scotland
Strengthen your web presence, increase revenue, and connect with customers
With resources created by members of the Chartered Institute for Marketing our free online course provides fantastic opportunities for businesses in Scotland.
The course is available for employees currently living in Scotland who have been in the EU for 3 years and are over the age of 16.
UNDERSTANDING DIGITAL PROMOTIONAL ACTIVITIES FOR BUSINESS
Discover how digital promotions are an increasingly important part of an organisation's promotional activity, and the role they can play in an organisation's overall marketing.
UNDERSTANDING SEO (SEARCH ENGINE OPTIMISATION)
Look at the process of internet searching from the customers' angle, and then see how SEO can be used to generate more traffic towards an organisation's website.
UNDERSTANDING THE ROLE OF DIGITAL MEDIA IN PROMOTING A BUSINESS
Look at a range of different ways in which digital promotions can be used to reach the customer.
UNDERSTANDING THE ROLE OF OFFLINE MEDIA IN GENERATING ONLINE TRAFFIC
The emphasis is not just on digital promotions but on the use of conventional established media such as newspapers, radio and TV.
WRITING CONTENT FOR DIGITAL PROMOTIONS
See how important content is in making a promotion successful.
EMERGENT DIGITAL TECHNIQUES FOR BUSINESS
Learn how to identify the advantages and disadvantages of new techniques in digital promotions.
UNDERSTANDING SOCIAL MEDIA
Find out what customers are using and what they want and expect from an organisation's communications into their online social world.
MEASURING THE EFFECTIVENESS OF DIGITAL PROMOTIONAL ACTIVITIES
Learn why measurement is important and how this benefits your organisation or one you are familiar with.