Tackling the digital skills crisis identified by the Government

Units include:

Understanding digital promotional activities for business

Discover how digital promotions are an increasingly important part of an organisation's promotional activity, and the role they can play in an organisation's overall marketing.

Understanding SEO (Search Engine Optimisation)

Look at the process of internet searching from the customers' angle, and then see how SEO can be used to generate more traffic towards an organisation's website.

Understanding the role of digital media in promoting a business

Look at a range of different ways in which digital promotions can be used to reach the customer.

Understanding the role of offline media in generating online traffic

The emphasis is not just on digital promotions but on the use of conventional established media such as newspapers, radio and TV.

Writing content for digital promotions

See how important content is in making a promotion successful.

Data Protection and Digital Promotions for Business

Learn the importance of data protection legislation with regard to digitally promoting an organisation.

Understanding Social Media

Find out what customers are using and what they want and expect from an organisation's communications into their online social world.

Unit 8 – Measuring the effectiveness of digital promotional activities

Learn why measurement is important and how this benefits your organisation or one you are familiar with.