5 reasons why your business should have a mobile marketing strategy
1. Be visible to customers at all times
Statistics show the average Brit spends more than two hours a day on a mobile device. While probably only a handful of applications make up the bulk of this total usage, it doesn’t change the fact that each user has to unlock, scroll, and scan their device for the apps they’re looking for. Being “in the way” can be an advantage to your company, as our mind unconsciously does record every image and text (or well-designed app icon!) it comes across — even if it happens unnoticed.
2. Create a Direct Marketing Channel
Apps serve many functions: they can provide general info, prices, booking forms, search features, user accounts, messengers, news feeds, and much more. One of the biggest benefits of having a mobile app is that all the information you’d like to provide to your customers – including special sales and promotions – is right at their fingertips.
3. Provide Value to Your Customers
How about digitalising a loyalty program? Instead of sticking to the old point-collection card, for example, make it possible for your customers to collect their rewards via your mobile app. The result? More downloads and more return customers.
4. Improve Customer Engagement
No matter whether you are selling flowers or spa services, your customers need a way to reach you. Having a messaging feature within your app can really make a difference in the way you communicate with your customers. How many customers would prefer to communicate with you via text than via phone?
5. Stand Out From the Competition
Mobile apps at the small business level are still relatively rare, and this is where you can take a big leap ahead of your competitors. Be the first in your area to offer a mobile app to your customers. They’ll be astonished by your forward-thinking approach!