Mobile has also improved nearly every marketing method available.

There are dozens of possible channels you could use to deliver a marketing message. The following five are the most effective on mobile and have a few distinct differences presented on mobile compared to their desktop incarnations:


Social Media

Social media and mobile are linked in quite a few ways. The manner in which audiences grow and respond to content is very similar. The 55+ user group is growing the fastest for both of these platforms. For the most popular social media platforms, including Facebook, Twitter, and Pinterest, 80% of their most active users will primarily use mobile to connect.


Email

Smartphones and tablets can no longer be ignored by email marketers. They represent a massive part all email interactions and revenue. Email is largely read on mobile, with 61% of email opens occurring on a mobile device.


Video

Video is the most consumed form of mobile media. Twitter sees 90% of its video views come from mobile users. Mobile users are also 3x as likely to view a video than a desktop user.


Mobile phone users spend 92% of their time on applications. App development done right can provide your customer with an exceptional user experience. With an app, a customer is likely to spend more time with your brand. This could be research, shopping, communication, or the use of a tool.

Native and PWAs


Push Notes

A virtually mobile-exclusive marketing tool, push notifications are interrupt-driven and likely to get attention quickly. According to research, push notifications that add the most value are ones triggered by a user’s stated preferences. About 49% percent of respondents said these types of notifications cause them to use an app more.